Seven bidders jostle for inner city Geelong Art Moderne home

11 Richmond St, Geelong, showcases the Art Moderne style of architecture.

Snapping up an Insta-worthy Geelong home with a single click bid proved the “best online retail therapy” for one lucky buyer on Saturday.

The Melbourne woman dropped $1.29 million on the renovated Art Moderne style house at 11 Richmond St, Geelong, despite never having seen it in person.

Her one bid — which landed almost $130,000 above price hopes — was enough to knock out considerable competition at the online auction.

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The living room has a great outdoor connection.

Classic sophistication.





Hodges, Jeff Begg said 17 buyers registered to bid for the beautifully renovated three-bedroom, three-bathroom house near Richmond Oval.

Seven contested the property on the day, with bidding opening at $1.06 million, near the top of the asking range.

The Melbourne buyer is an investor who had only inspected the house via a FaceTime walk-through with fellow Hodges agent Kelly Dawson.

“She told me it was the best online retail therapy she’s ever had … but her husband says she’s not allowed to shop anymore,” Ms Dawson said after the auction.

A granite-topped island bench is the centrepiece of the kitchen.

The garden is a city oasis.

The circa 1932 home’s unusual style attracted a huge amount of interest during the lockdown-affected campaign.

Custom-built windows inspired by the work of great abstract artist Piet Mondrian, original decorative ceilings and Conite render were indicative of the modern renovation’s attention to detail.

But Mr Begg said the location, walking distance to the CBD and South Geelong train station, was the biggest attraction.

He said the buyers had missed out on other properties in Garden and Orchard streets and were keen to break into the area.

The loungeroom enjoys garden views.

The family bathroom has a freestanding bath.

“A percentage of people were attracted to it because of the fact it was unusual, it brought out buyers that were not actively looking, but it was the area,” he said.

“The CBD has moved forward quicker than other suburbs.”

The renovation created a rear open-plan living zone that opens to a leafy backyard oasis with decking for outdoor entertaining.

A separate modern studio, with its own ensuite and storeroom, holds extra appeal as a home studio or teen retreat during the coronavirus pandemic.

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