Celebrity eyewear boss turns gaze on edgy dream home

The designer home makes a bold beachside statement.

The couple behind celebrity brand Valley Eyewear have turned their gaze on the build of an edgy dream home that is set to be their greatest design yet.

Drawing on the dark fashion aesthetic that propelled their brand to global success, Michael and Tenielle Crawley will knock down a 1970s beach shack to make way for a striking concrete masterpiece at Palm Beach.

Valley Eyewear

Mr Crawley founded Valley Eyewear in 2012. Picture: Jerad Williams

Mr Crawley said the design was inspired by the imposing architectural forms encountered while filming Valley’s distinctive advertising campaigns in diverse locations including Bulgaria.

“Over the years we’ve travelled to Eastern Europe for our Valley campaigns and I’ve always loved the monuments and structures of the brutalist style of architecture,” Mr Crawley said.

“We have bought a little beach shack in Palm Beach and we will be knocking it down to create a very unique family home that probably doesn’t fit in to what you’d expect from the everyday beach home.”

An artist’s render of the striking home.

The entrepreneurial couple have a long-standing affinity with the street, having lived in the duplex next door for 14 years, during which time their children, Dash, 10, and Seylah, 7, were born.

Designed by Mr and Mrs Crawley in collaboration with draftsman Travis Quennell, the four-bedroom home will incorporate dramatic off-form concrete walls through its centre, as well as exposed concrete ceilings and feature staircase.

The design incorporates off-form concrete walls and exposed concrete ceilings.

The family’s eclectic art collection will be showcased.

Renee Britton, of Three Balls Red, assisted with interior design, with the “dark fashion vibe” enhanced by eclectic furnishings and finishes, including Game of Thrones-esque handcrafted furniture by local artisan Lee Brennan, and unique handblown glass lighting by Currumbin-based Soktas.

The build will begin within weeks and is led by Mr Crawley’s business partner and builder by trade, Matt Grippo.

Internal gardens soften the stark look, while living areas flow to a wide outdoor entertaining deck and swimming pool surrounded by greenery.

The home’s aesthetic is in line with promotional campaigns for Valley Eyewear.

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Other features of the two-storey home include a gatehouse, state-of-the-art cinema room, and the piece de resistance – a hidden whiskey bar accessed through a secret door downstairs.

Mr Crawley said the brief was to create a functional family home that would also make a bold statement against the prevailing trend of all-white coastal homes.

“I guess like with our eyewear or sunnies, we wanted to make sure it was functional but also we wanted it be visually pleasing.

“I want someone to drive down our street and be like, ‘wow, what it that?’.

“There is a big Hamptons vibe going on at the moment and ours is about the furthest thing from Hamptons you could possibly find. The whole house is black and concrete,” he said.

Actress Margot Robbie in Valley Eyewear sunglasses. The picture was posted to Vanity Fair’s Instagram.

Kat Von D in Valley Eyewear, as posted on the Valley Eyewear Instagram page.

Mr and Mrs Crawley launched Valley Eyewear in 2012 and quickly gained traction on social media with their bold imagery and innovative design.

Celebrity fans include Kanye West, Margot Robbie, Iggy Azalea, Chris Hemsworth and Katie Holmes.

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